·To bridge design trends and socio-cultural changes.
·To develop with pragmatic manner the pervasive and permeating ideals into design realm from day to day.
·To advocate human needs in urban-rural habitat.
·To advocate new urbanism ideals and to take a stand on improving human habitat.
·To promote the beliefs in quality lifestyle.
The research centre is a non-profit entity of UDG.
There are only three professionals in this research entity, two of them from China and another from Malaysia.
The research center plays a significant role in urban planning, architectural design and interior design. Emphasizing on research development and design process, the research model is the apparent central strength of research center. The pragmatic research is executed according to the special needs of UDG. The strategy and decision making process determine the end result of research, not only advancing to acknowledge new urbanism but especially effective in business development of UDG.
Research is carried out in practical manner and applicable to both in commercial realm and scholastic theories. The resultant research facilitates the preliminary design and rounding off requirements of UDG. Research covers design and development of commercial and highrises as well as new urbanism from China, Shanghai, and around the world. The wide research subjects also encompass nursing home design, ecological design, old town revitalization, highrises, classical architecture as well as art deco design.
Pertaining to development trend and direction, especially in New Urbanism, translation work is usually the way to do so. Over these years, three collective volumes of translated work were successively published and they are: Reading New Urbanism, Part I & II and Reading Urbanism. Also, the research center periodically produces the in-house journal, after the same company name United Design Group, both pragmatic practice and scholastic in contents. In year 2009, Consciousness, Mass Creativity: Land of Tomorrow was published in partnership with the Dalian University of Technology Press. The writings of the said publication can also be viewed or read from within the research column of the website www.udg.com.cn.